Sexual Assault Awareness Month (SAAM)

The month of April is Sexual Assault Awareness Month (SAAM) and The Aurora Center is looking for your support in bringing awareness regarding the issue of sexual assault to our community and rallying the community to become involved in the various events taking place on campus.

Show Your Support - Learn more about sexual assault and how you can work to prevent it
Share Your Support - Be part of the conversation
Speak Your Support - Explore the events happening on campus to attend
History of SAAM

Learning More About the Scope of the Issue

Sexual assault is a very serious issue that is prevalent and traumatic. For survivors, it can mean a lifetime of working to regain a life once known before the assault and it can negatively impact the lives of friends and family who care about them. But healing is possible and there is a lot we all can do to support them.

Important Information to Know:

  • 1 in 5 college women are raped

  • 90% of sexual assaults in college is committed by an acquaintance

  • Less than 12% of college rape victims report their assault to the police

  • While most men don’t rape, 98 - 99% of rape is committed by men

  • More than 600 women and 100 men attending the University of Minnesota - Twin Cities experience actual or attempted rape in a single year.

  • At the University of Minnesota- Twin Cities, approximately 500 men and 1,300 women experience unwanted sexual contact each year.

See Statistics Handout for more information


Consent brochure (pdf)

What You Can Do To Make A Difference

Being Part of the Conversation


Stop by The Aurora Center’s office in Appleby Hall 117 and learn more about SAAM. Our friendly volunteers and staff are here if you have any questions and can let you know how you can get more involved with SAAM 2016!

Social Media
Share your support, thoughts and experiences on social media using #SAAM. Include The Aurora Center’s account’s on your posts and we will support you!

Interact with us on Twitter & Facebook! We look forward to it!

SAAM Events

Learn more about each of the events taking place in April 2016. Download our SAAM 2016 Events Guide today!


History of SAAM

From: National Sexual Violence Resource Center

Women's organized protests against violence began in the late 1970s in England, with Take Back the Night marches. These women-only protests emerged in direct response to the violence that women encountered as they walked the streets at night. These activities became more coordinated and soon developed into a movement that extended to the United States and, by 1978, the first Take Back the Night events in the U.S. were held in San Francisco and New York City. Over time, sexual assault awareness activities expanded to include the issue of sexual violence against men and men’s participation in ending sexual violence.

By the early 1980s, substantial interest developed in coordinating activities to raise awareness of violence against women. As a result, time was set aside during October to raise awareness of violence against women issues. Over time, October became the principle focus of domestic violence awareness activities. Sexual assault advocates looked for a separate time to focus attention on sexual assault issues.

In the late 1980s, the National Coalition Against Sexual Assault (NCASA) informally polled state sexual assault coalitions to determine when to have a national Sexual Assault Awareness Week. A week in April was selected. Over time, however, some advocates began focusing attention on sexual violence throughout the month of April. In the late 1990s, many advocates began coordinating activities throughout the month of April on a regular basis, promoting an idea for a nationally recognized month for sexual violence awareness activities.

From 2000-2001, the Resource Sharing Project (RSP) and the National Sexual Violence Resource Center (NSVRC), polled state, territory, and tribal coalitions and found that the color teal was the preferred color for sexual assault awareness and prevention and April was the most preferred month to coordinate national sexual assault awareness activities, respectively. As a result, Sexual Assault Awareness Month (SAAM) was first observed nationally in April 2001.

Since then, the NSVRC has continued to promote a degree of national unity in voice and action regarding SAAM activities, encourage interaction and feedback from across the nation, and build momentum based on the previous years’ activities. The NSVRC has provided resources to advocates nationwide to help them plan SAAM activities in their communities during April and throughout the year. These resources have included publications (e.g., newsletters, booklets, and directories); prevention materials (e.g., palm cards and online resources); and awareness-raising products (e.g., pins, posters, stickers, and postcards). Additionally, the NSVRC has taken an active role in making sexual violence awareness and prevention resources available to the U.S. territories and the healthcare community. More recently, the NSVRC has placed increasing emphasis on the prevention of sexual violence. As a result, its SAAM campaigns have included a greater focus on prevention as well.